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Cold Calling 2.0 is an interesting approach and when done properly is incredibly useful to open doors for new accounts and opportunities. With that in mind you need to firstly understand that many times this approach will fail and secondly you will have success if you listen to the first point.
A lot of sales teams use the cold calling 2.0 model that Aaron Ross pioneered and popularized in his book Predictable Revenue: Send out cold emails to a list of targeted leads. Use an open tracker or sales CRM (e.g., Close.io) to see which recipients actually open the email. Call.
In this article I interview Aaron Ross, co-author of a new book, Predictable Revenue. Aaron discusses his experience at Salesforce.com starting a new group that used an innovative outbound prospecting approach (involving no cold calls) to create new leads.